Affiliate Network

How to Sign Up for Walmart Creator

Walmart Creator lets you earn commissions on fitness equipment, supplements, apparel, and more. This guide walks you through signing up, getting approved, and adding your Walmart links to links.fitness.

Free to join

A few days approval

1–4% commission

Monthly via PayPal

What You'll Need

Gather these before you start — signup takes about 10 minutes.

Walmart account

Your regular Walmart login or create a new one

Social media accounts

Instagram, TikTok, YouTube, or a blog to connect — you can also use your links.fitness page

Public profiles

All connected accounts must be publicly accessible — links.fitness pages are public by default

Content niche

Know your category — fitness gear, nutrition, workouts, etc.

U.S. residency

The program is currently U.S.-only

Payment method

Bank account or PayPal for receiving commissions

What is Walmart Creator?

Walmart Creator is Walmart’s affiliate and creator platform, letting you earn commissions by linking to products on walmart.com.
It’s a strong alternative to Amazon Associates — Walmart carries a huge selection of fitness equipment, supplements, apparel, and groceries.
Commission rates vary by category but are competitive, typically 1–4% on most products with higher rates on select categories.
The program is free to join and open to content creators, bloggers, and social media influencers.
Payments are made via direct deposit or PayPal on a monthly basis.

Requirements

You need an active social media presence or website with original content. Your links.fitness page with products listed counts as a website.
Walmart Creator is focused on content creators — having an engaged audience on Instagram, TikTok, YouTube, or a blog is ideal.
Your content should be publicly accessible and not violate Walmart’s community guidelines.
You must be at least 18 years old and a U.S. resident (the program is currently U.S.-only).
There’s no minimum follower count, but having an established presence helps with approval.

Step-by-Step Signup

1Go to creator.walmart.com and click “Apply Now.”
2Sign in with your Walmart account or create a new one.
3Fill in your profile details: name, bio, and location.
4Connect your social media accounts (Instagram, TikTok, YouTube, etc.) or enter your website URL. You can use your links.fitness/username URL here.
5Describe the type of content you create and the categories you’re interested in promoting.
6Submit your application — Walmart typically reviews applications within a few business days.
7Once approved, you’ll get access to the Walmart Creator dashboard where you can generate links and track performance.

Tips for Approval

Make sure your social profiles are public and have recent, active content.
Focus on a clear niche — fitness product reviews, workout gear hauls, or healthy grocery content all perform well.
Quality matters more than follower count. Walmart looks for authentic creators with engaged audiences.
If you have a website, make sure it’s professional and has a clear FTC affiliate disclosure. links.fitness includes an FTC disclosure automatically on every page, and you can add custom text in your dashboard settings.
Highlight your content creation style in the application — product reviews, tutorials, and “day in my life” content all work well.
If you’re not approved initially, keep building your content and reapply after 30 days.

Getting Your Affiliate Links

Log in to the Walmart Creator dashboard at creator.walmart.com.
Use the search tool to find products you want to promote, or browse by category.
Click “Create Link” on any product to generate your unique affiliate URL.
You can also create links directly from walmart.com using the Walmart Creator browser extension.
Each link contains your unique creator ID so Walmart can track sales back to you.
Walmart also supports creating shoppable collections — curated product lists around a theme like “Home Gym Essentials.”

Using Your Links on links.fitness

Copy your full Walmart Creator affiliate link from the dashboard.
In your links.fitness dashboard, click “Add Product” and paste the link in the URL field.
Add the product name, a description, an image, and assign it to a category.
Your Walmart affiliate link is served directly to visitors — we never modify or redirect it.
Use your links.fitness analytics to track clicks, and check the Walmart Creator dashboard for sales and commission data.